Retail Marketing

Chad likes to tell this story: You can be exposed to a brand/product/whatever through print ads, TV commercials and radio spots. They can compel you to want to buy a product and motivate you to go into a store. But once you go through the front door, all bets are off. Good retail marketing can change your mind at the point of sale, no matter what you thought you were going in there to purchase. Now that’s power.